Kiasu

A Chinese adjective used to describe a person's fear of losing out (to someone else). Kiasu is a traditional Chinese word, but is most popular in Singapore. It translates roughly as "scared to lose".

Kiasu describes being (or a person who is) greedy, unwilling to share, or competitive in order to advance one's self. Examples of Kiasu include driving aggressively to get to the front of a traffic line or registering young children early at top schools, prior even to knowing the child's aptitude. Kiasu describes the idea that one must outdo and outshine all others, have more of any given thing, pay the least amount for items (thereby getting the best deal) and always be the first or best.

This concept has been applied to such financial ideas as marketing campaigns, store sales and understanding market psychology.


Investment dictionary. . 2012.

Look at other dictionaries:

  • Kiasu — (Traditional Chinese: 驚輸; POJ: kiaⁿ su) is a Hokkien (a Chinese spoken variant) word that literally means fear of losing (Mandarin Chinese: 怕輸). However its actual usage would imply a meaning more approaching that of dog in a manger , and yet not …   Wikipedia

  • Kiasu — A word literally translated into scared of losing. It is used in Singapore English and has its roots in Hokkien, one of the dialects used by the Chinese in Singapore. Why are you buying so many textbooks for the upcoming test? You re really kiasu …   Dictionary of american slang

  • kiasu — 1. adjective afraid to lose. 2. noun A fear of losing used to describe a person who is overly competitive …   Wiktionary

  • kiasu — Singlish (Singapore English) Origin: Hokkien Literally means to be afraid of losing. Transliteration of the Chinese term 惊输 …   English dialects glossary

  • kiasu — /ˈkjʌˈsu/ (say kyu sooh) adjective Singaporean English Colloquial afraid of losing out to someone else; anxious not to be disadvantaged. {Hokkien, from kia afraid + su lose} –kiasuism, noun …   Australian English dictionary

  • kiasu — Gen Mgt a Hokkien word, used to describe the “must win, never lose” mentality of Singaporeans …   The ultimate business dictionary

  • kiasu — …   Useful english dictionary

  • Johnny Lau — Nationality Singaporean Notable works Mr. Kiasu series Johnny Lau is a cartoonist and CEO of Vasunas, a Singaporean animation technology company. Lau is the creator of Mr. Kiasu, a popular Singaporean cartoon character. Johnny Lau created Mr… …   Wikipedia

  • Chew Chor Meng — Chinese name 周初明 (Simplified) Jyutping chow1 chun1 meng2 (Cantonese) Origin Singapore Born November 20, 1968 ( …   Wikipedia

  • List of Singapore-related topics — This is a list of topics related to Singapore. For a similar list in alphabetical order, see list of Singapore related topics by alphabetical order. Those interested in the subject can monitor changes to the pages by clicking on Related changes… …   Wikipedia

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